Are You Holding Your Marketing Agency Accountable?
Updated: Jan 27
The market for marketing agencies is extremely saturated. With so many agencies claiming to provide the same services, it can be hard to know if you're getting the best possible service for your money.
One way to ensure you're getting the most out of your marketing agency is to hold them accountable. To get regular reports on your campaigns, be open to discussion about how things are going, and ask questions when you don't understand something. By holding your agency accountable, you'll ensure that your campaigns are being run the way you want them to be, that your questions are being answered, and that you understand how your campaign is progressing.
From a previous client we've worked with.
“I've been working with this marketing agency for nearly a year, and I have no idea what they're doing or what anything means...
Make sure that your marketing agency provides weekly, bi-weekly, and or semi-monthly reporting's to see, what's the current status for your campaign; make sure that your account representative, opens it right in front of you.
As a business owner, it's important to hold your marketing agency accountable in order to ensure that your campaigns are on track and achieving the desired results. One way to do this is to request weekly, bi-weekly, or semi-monthly reports so that you can review the current status of your campaign. It's also advisable to have your account representative present when you're reviewing the report so that they can answer any questions you may have.
If your marketing agency isn't providing regular reports, or if they're reluctant to share them with you, it could be a sign that they're not confident in their ability to deliver results. In this case, it may be time to consider working with a different agency.
Regular reporting is essential for holding your marketing agency accountable and ensuring that your campaigns are on track. By requesting reports on a regular basis, you can stay up-to-date on the progress of your campaign and identify any potential problems early on. So don't be afraid to ask for reports from your marketing agency - it could make all the difference in the success of your campaign.
What happens if you're not comfortable?
If you don't feel comfortable with your current agency, there's a chance something isn't going right with your partnership, discuss it over a few phone calls and meetings.
There are a few key signs that something may be wrong with your relationship with your marketing agency. First, if you don't feel comfortable communicating with them or don't feel like they're really listening to you, that's a problem. Second, if you feel like they're not being completely transparent with you about their work or their process, that's another red flag.
Third, if you're not seeing results from their work, or if those results are less than what you were expecting, then it's time to have a serious discussion. Finally, if you just have a general feeling that something isn't right, trust your gut and bring it up with your agency.
If any of these issues are present in your relationship with your marketing agency, it's important to address them as soon as possible. If the problems can't be resolved, then it may be time to consider finding a new trusted agency.
Ask questions, request why certain algorithms move certain ways; pick your marketing agencies brain, and allow them to truly provide the value for you. At the end of the day, you're their client, and they need you just as much as you might need them.
As the client, you should always feel like you can ask your marketing agency any questions that come to mind. If they're not forthcoming with information or seem evasive, that's a sign that something may be wrong. It's important to understand why certain decisions are made and what the reasoning behind them is.
If your marketing agency can't provide a satisfactory explanation, then it may be time to move on. Remember, you're the one in charge and you deserve to be kept in the loop. Don't be afraid to ask tough questions and hold your agency accountable.